To Be Realistic About Marketing Is To Augment Reality

May 17th, 2011 by Asif Leave a reply »

As a marketer, have you ever thought that your kismet is lying on the super imposed lines of any Sunday afternoon NFL football game? Probably not (especially if you’re not a sports fan). Well, these first-down lines, not only, provide a more accurate spatial orientation of games for home viewers but they are also the foundation of Augmented Reality (AR). To elaborate, AR directly takes physical real world images, modifies them using computer generated software and creates a whole new world. AR adds elements to the participant’s ordinary life to enhance their experience through means of enjoyment, intrigue and, recently, convenience.

For years, marketing and advertising agencies have strained themselves trying to isolate the most effective, meaningful and lasting image to sell their product. Now, brands are able to visually and audibly foster experiences to which their consumers can be a part of. As AR is within its infancy stage, there are no limitations to form of communication it embodies. Whether it’s an experience like walking around the top of Toronto’s CN tower or a product like a Happy 90th Birthday, Grandma! giftcard. Through its dynamism, AR has already showcased services, goods and entertainment, which have shifted reality from relatively normal to bigger, cooler and more fake.

Services

By employing GPS software in mobile devices, companies are able to target exact locations to specify their message to that geographic region.

eBay Classified

eBay partnered with AR platform Junaio to launch an app that displays all nearby classified ads. The app allows you to filter the listings with keywords to avoid clutter in busy areas. The ads appear on your screen as you change your phones direction and take it one step further to dial the number posted to set up an appointment. Something as daunting as apartment hunting is made simple by this app, all you do is hold your phone to the building of your dreams and then sign a lease!

Wikitude World Browser

This app scans your surroundings using the camera and GPS sensors in your mobile device to provide all points of interest nearby and tags them on your screen for easy navigation. The app goes one step further to provide you with the Wikipedia information you need to know about those locations. Therefore with World Browser, you have the capacity to know anything about everything anywhere in the world.

Goods

Product advertisements are becoming invisible to consumers as they are blocked by clutter. By experimenting with AR, brands are able to bring their product to the consumer and allow them to sample the product in their own space.

Ray-Ban Virtual Mirror

Ray-Ban collaborated with FittingBox to develop the technology behind the virtual mirror. They use landmarks like nose, ears and eyes to place the products in real time. This takes online shopping to a new level allowing customers to virtually try the product on before deciding to purchase it. Another great opportunity to determine if the black Wayfarers are too Risky Business with your hair cut.

Hallmark Gift Cards

Nothing says ‘cheesy’ like a Hallmark gift card. But Hallmark is making the recipients of their gift cards say ‘cheese’ by bringing their cards to life through AR.  After the purchase of a gift card, the recipient can log on to the website display the card on webcam and become part of the animated party. This adds an interactive element to gift cards that has never been seen before. Hallmark identified that most people enjoy a party, especially those receiving condolences cards, so they are hosting one and invited everyone to it through AR.

Entertainment

Companies have been using forms of AR for years now to make games and simulations feel more realistic. Previously, they have brought the users into their games, but now they are incorporating games into real life.

Disney MotionBeam

The MotionBeam project is developing new character interaction through projection controlled by gesturing of hand held devices. The projections can be applied by linking them to physical attributes in the environment that become part of the game. Although this project is still in the works, Disney has identified that they would like to incorporate this projector into cell phones to turn the real world into a playground. As if life isn’t already crazy enough without Captain Hook.

Augmented Reality is field that should be considered by marketers globally as consumers are actively seeking brands and, in some cases, trying them on. As for being location based, AR will add a digital overlay to real world experiences and give a different perspective on life as the consumer relocates. It may add background information about places like Times Square or Union Station, or give customer reviews on products during shopping trips through WalMart or even act as a distraction from a boring keynote speaker. Whatever its uses will be, AR has the ability to change the world as we see it. Or, in the least, will add computer-generated pieces to it.

Advertisement

Leave a Reply

 
buy levitra in europecan you purchase viagra in mexicoi want to buy viagraonline discount cialisbuy online pill viagradiscount prescriptions cialis tadalafilbuy viagra upscheapest cialis 80buying viagra online in canadahow to buy viagra from homeovernight cheap viagrapurchase viagra online with paypalbuy discount cialis onlinecheap viagra ukdose order single viagrabuy prescription levitra onlinediscount drugs viagra 100mggeneric viagra mail orderviagra ordering phone numberbuying viagra in irelandviagra cialis online salescialis holland ordercheapest generic cialis with overnight deliverycialis buy generic edcheap cialis tabletbuy cheap levitrageneric levitra purchaselevitra discountedcialis discount cardbuying viagra online in canadaviagra cheap online indialevitra orderorignal viagra online uklibresource viagra shop onlinecehap generic online viagraorder viagra australiabuy viagra cheaplycheapest cialisinsurance online viagrabuy prescription cialisbuy viagra noworder cialis online not fakeviagra chemist onlinelevitra discount couponsbuy generic viagra siteviagra levitra onlinebuy levitra in costa ricabuy viagra alternativeviagra discount salecheap viagra edinburgh find pages sitesbuy generic 50mg cialisbuy genuine levitra onlineto cialis buy wherebuying viagra online illegalbuy pharmaceutical viagraapproved buy cialis fda genuineviagra purchase canadaonline prescription viagra phentermine meridia adipexcialis best price buy onlinebuy cialis overnight shippingdiscount viagra pharmacy onlinebuy levitra overnightways to get viagraviagra to buy onlineinternational shipping order viagrabuying levitra in mexicodiscount drugs viagra 100mgfind buy cheap viagra search genericpurchase cialis onlineviagra cheapest pharmacygeneic cheapest cialisgeneric cialis canada buy how topurchase viagra medicationviagra buy generalonline viagra pillsbuy levitra siteno prescription viagra generic discountcialis buy cialis onlinecialis cheapest priceuk viagra onlinesearch results buy cialisget viagra without prescriptionbuy sublingual cialisbuy brand name viagralevitra buy levitraonline perscriptions for viagraviagra purchasebuy genuine levitra onlinegeneric levitra purchaseviagra for sale onlinecialis free onlineviagra mg online pharmacydiscount viagra and cialisbuying cialis onlinecialis mail ordercheapest brand viagradreampharmaceuticals cialis onlineorder generic viagra onlineonline pharmacy cialis pillscheap discount pill viagraviagra order ukbuy generic cialis softtabs cheaponline viagra in australiaviagra switzerland onlinecheap cialis online a hreforder levitra on linebuy cialis online without prescriptionlevitra online usbuy generic cialisgeneric online viagraorder cheap viagraorder cialis on-linebuy viagra usadiscount wholesale cialisto cialis buy whereviagra cheap not genaricgetting viagra in the philippinesbest online generic levitraorder prescription viagra withoutbuy viagra in stoke on trentdiscount cialis onlinepfizer online viagrabuy cialis in thailand by lettersbuy viagra in canadaget viagra prescription nowviagra cheapest online sellerscialis discountsbuy cialis no online prescriptionviagra cheapestviagra scams buy onlinegeneric viagra master card purchasecheap viagra sales in englandbuy levitra onlinefree cialis softtabs onlinecheap amp fast buy online viagraviagra online way to end impotencediscount free herbal viagrabuy cialis viagralegal online cialisbuy viagra softtabsdream levitra online pharmaceuticalonline levitra ups overnightviagra levitra onlinebuy generic no online prescription viagracheapest generic viagra and cialis pillsgeneric viagra vendors onlinecheapest generic viagrafree cialis softtabs onlineviagra with money orderbuy generic viagra in canadaorder order viagraonline pharmacies viagrawhere to buy viagra in beijingbuy generic levitra onlineviagra online viagra buy prescriptionillegal to by viagra onlinebuy cialis phenterminediscount order site viagrageneric levitra cheapcheap viagra profisional line only ukbuying viagra in usabuy viagra on linebuy pill viagrainsurance online viagraviagra online uk no genericviagra online salesbuy canada in viagraget viagra avoid prescriptionbuying deal pill viagracheapest cialis professionalgeneric cheap viagracialis soft tabs onlinecialis consultation online soft tabbuy levitra viagra onlinecheapest cialis pricesgeneric viagra caverta 2c cialis cheapbuy discount online viagrabuy cialis cialasbuy viagra in englandlevitra professionaltelephone orders cialisorder generic viagraonline store viagraviagra discount saleorder cialis from an anline pharmacyindiana online viagraonline pill viagracheap online order viagraplavix cialis taken togetherviagra cheap usaorignal viagra online ukbuy viagra or levitrawhere can i buy viagra onpurchase generic viagra ukpurchase generic viagra onlinecialis professional cheapgeneric viagra cialis levitra cheapbuy cheapest cialisbuy cialis in indiadiscount wholesale cialisviagra prescriptions onlinereview discount pharmacy cialis not genericviagra buy australiadiscount viagra brand druggeneric cialis pills onlinegeneric viagra online paypalto buy viagraname order cialisviagra online pharmacycheap online sales viagrabuy levitra viagramail order and viagraviagra order cheapviagra online prescriptionsviagra best buy diet pillsbuy levitra linebuy viagra in new zealandviagra purchase on lineviagra comparison prices onlinebuy viagra on-linepurchase viagra with pay palviagra no prescription online cheapwhere do i buy viagra onlinecialis ordersreal viagra cheap onlineviagra to buy onlineviagra free sites computer find onlinecheap online sales viagrapurchase viagra from canadacialis europe cheap viagracialis online overnightbuy viagra and overseasorder viagra canadacheap viagra tabletlegal viagra onlinecheap cialis no prescriptionbuy uk viagrageneric levitra onlinecelecoxib generic medications discount pharmacy cialisbuy levitra on-lineget viagra prescriptionlegal online viagradiscount viagra and cialisonline viagra consumer checkbuy prescription cialisbuy levitra on lineviagra sale cheapdrug get online viagrawant to buy levitracheap cialis genericcialis internet online pharmacy prescriptioncheapest generic price viagradiscount generic cialislevitra online usbest buy viagra ukgeneric viagra soft pharmacy onlinebuy levitra online no prescriptionwholesale viagra cheapdiscounted cialis 20 mgbuy cialis with paypalget online viagrasale online viagraviagra purchase on linebuy viagra for cheapbuy say viagraviagra discount storelevitra online us pharmacyviagra order ukcialis cheap pricescialis generic onlineviagra online rxbuy viagra in malaysiacheapest cialis ukhow do i purchase viagragenuine viagra onlinecheapest place to buy viagradiscount bulk viagra indialevitra generic onlinebuy cheap levitra onlineviagra online purchaseorder cialis in united statescialis in uk onlinebest viagra onlinebuy viagra online prescription groupgeneric cheap cialisviagra online fedexcialis levitra online viagracheap viagra cialis indiabuy viagra online from canadadose order single viagrakaufen online viagrabuy viagra while overseasbest levitra online priceorder prescription viagra withoutonline pharmacy generic cialis pillsbuy cialis australiabuy viagra professionalcheap viagra soft tabletviagra confidential fast prescriptions onlinecheap price viagrawebresults buy viagracialis price online cialis pricebuy cialis cheaponline cialis dream pharmaceuticalconsultation online viagraviagra get prescription onlinecheap viagra 25mgorder viagra canadasafe online viagracheapest viagra homepageviagrabuy kamagra viagra indiadiscount viagra mastercardsemen turns yellow viagra bought onlinebuy viagra online discountcheapest cialis pricesdiscount canadian cialisbuy pfizer viagradiscount priced viagrabuy viagra genericonline and viagra softlevitra buy levitrabuy viagra online in the ukbuy generic online viagraviagra buybuy viagra at the best pricebuy levitra linecheap viagra directorder prescription viagrabuy cheap levitrahow to buy viagra on-lineviagra online no rx comparisoncheapest generic viagra in ukkeyword order viagra onlineviagra cialis levitra buy viagracheap viagra kamagracialis 5mg cheaplevitra online orderbuy viagra softtabsviagra cialis online orderonline pharmacy propecia viagraviagra to buy in ukphentermine online gt overnight delivery levitracialis levitra online viagracialis buy cialis generic cialisquick forum readtopic cialis signature onlinecialis online no prescriptionwhere to purchase cialis is singaporeorder viagra without a prescriptiondeal discount viagramail order viagra in ukbuying cheap cheap viagracialis buy cialisorder viagra online no rx prescriptionorder viagra on linecheap viagra for salebuy viagra pill onlinebest online levitraviagra get prescription onlinelowest price viagra check money orderbuy online purchase viagraviagra online shop ukbuy viagra online at lowest priceviagra buy it online nowcheap levitra orderorder cheap levitraviagra online in ukwhere buy viagraviagra by mail orderbuy viagra overnight deliverycheap molde ticket viagrazenegra cheapest viagra substitute sildenafilcheap cialis tadalafil 20 mgbuy canada levitrageneric cialis online generic cialischeapest cheap viagracialis online cyalisbuying cheap viagra pillviagra cheapest pharmacypurchase cheap viagra onlineviagra cheapest ukbuy viagra assist cheap cialisnon prescription viagra onlinecialis cheap online directpurchase cheap cialis onlinecheap levitra online usfemale viagra cheapget viagra without a prescriptionbuy viagra online australiaviagra on line purchasewhere can i get free viagracheap canada generic levitraorder cialis overnight deliverybuy cialis on line ukpurchase viagra without a prescriptioncheap order viagracialis softtabs online fast shippingcialis pills cheapest price worldwidediscount cialis prescriptionsquick forum readtopic cialis signature onlinecheap viagra no prescriptioncheap viagra from mexicodiscount cialisdream levitra online pharmaceuticalbuy cialis by the pillviagra discount viagra prescription drugsviagra for cheapcheap viagra switch maestrovery cheap viagraonline buy viagracheapest place to buy viagra