Why April 16th? According to founder Dennis Crowley, “Since four-squared equals 16, it would be great to check into Foursquare and create Foursquare Day on the 4th 16th of the year, otherwise known as 4/16 or April 16th.”
After posting a 33% increase in checkins on Foursquare Day last year, the company had pledged to join in the fun once again. This time they’ve come up with a creative offer that shows off one of our favorite characters — among foursquare users, at least — Mayor McCheese.
100 people (they will be randomly selected) who become the mayor of their local McDonald’s on Foursquare Day will get a unique, vintage Mayor McCheese shirt.
In addition, Untappd the location based mobile web application that lets you share your favorite beers, as well as where you’re enjoying them, has created a special badge you can earn via linkage to your Foursquare Day check-in.
Here in Toronto, where I’m based, an event MC’d by the fabulous Lauren O’Nizzle is planned with sponsorship support from the likes of Virgin Mobile, Chapters Indigo, Love Sewing, Canadian Stage, and TIFF.
Also, the folks from Mill Street Brewery will be out between 8:30-9:30 pm for a 4SQDayYYZ beer tasting! Did I say beer again?
Over at the Location Based Marketing Association, we’re pumped to be the official promotional sponsor for the day. The event is being held at the Firkin on King and folks can join the meet-up here: http://www.meetup.com/foursquare/Toronto-CA/
See you there